Jessica Wright has a figure to make most women green with envy.
So it's little wonder why she was chosen to be the face (and body) of Ann Summers' swimwear and beachwear campaign, Hotel Summers.
Taking her new role seriously, the glamorous 29-year-old stepped out at the Trafford Centre in Manchester on Saturday afternoon to promote the sexy new range.
Gorgeous: Jessica Wright stepped out at the Trafford Centre in Manchester on Saturday afternoon to promote the sexy new range for Ann Summers
With her dip dyed tresses worn in seriously loose curls down by her shoulders, Jessica completed her look with a pair of strappy gold sandals.
The TOWIE star is the first ever celebrity to front an Ann Summers campaign and has been selected for not only her stunning figure but her 'fun, fearless attitude and fashion business credentials'.
Such an honour: The TOWIE star has been chosen to be the face (and body) of Ann Summers' swimwear and beachwear campaign, Hotel Summers
Dazzling: The reality beauty simply dazzled when she arrived at the shopping centre in a floral print thigh-skimming dress, which showed off her slim shapely legs
Fashionista: With her dip dyed tresses worn in seriously loose curls down by her shoulders, Jessica completed her look with a pair of strappy gold sandals
Lucky girl: The TOWIE star is the first ever celebrity to front an Ann Summers campaign
The campaign sees Jessica showcase her incredible figure in the resort collection which includes 15 swimwear pieces, including plunge, bandeau and boost bikinis as well as curve-enhancing monokinis.
As well as the swimwear the collection incorporates beachwear accessories, including an embroidered kaftan, a floral cover-up as well as plunging lace playsuits ideal for lounging.
Jessica Wright says it is a real thrill to have worked with the brand after having been a fan herself.
She said: 'I'm so excited and flattered to be working with Ann Summers and to be their first ever celebrity face of swimwear – what a compliment!
Ticking all the boxes: According to a spokesperson for Ann Summers, Jessica was selected to front the campaign not only for her stunning figure but her 'fun, fearless attitude and fashion business credentials'
'I felt like a Hollywood pin-up in it': Speaking about the collection, the pretty brunette revealed that her favourite piece from the collection is the balconette Azelea bikini
'I can't wait to hit the beach': Jessica admitted she couldn't wait for an opportunity to get to wear one of the bikinis from the new line
'I've always been a huge fan of the brand and the collection id the perfect mix of glamour, sexiness and playfulness.'
Speaking about the collection, Jessica said that she thought the styles would suit most women.
'The swimwear pieces are flattering on all types of curves and I can't wait to hit the beach in my collection this summer.
'The different styles of bikini tops and bottoms mean there's a style to suit everyone - my favourite is the balconette Azelea bikini, as it suits my shape and style - I felt like a Hollywood pin-up in it.'
Making time for the little people: Jessica was seen posing with fans as she promoted the collection
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